Google Penguin was launched on April 24th. Many websites have been falling down the ranking due to the new system since Google is cracking down on spammy websites. The update is known to be effective in eliminating the spam sites. If you are using unnatural Link Building techniques but your website is still on the first page, you should know that your website is not always safe. You must think the new link building strategy which can improve your PageRank for long term purpose.
First, you should get more social. You might want to leverage your fanbase. It is said that in 2012, social signals becomes more important. When you are posting many fresh contents on your website, you are recommended to share it on all social pages. It needs to be done in each post. You can utilize some plugins and tools which automate the process such as Twiterfeed. Use all of your social networks including Google+, Facebook, Twitter, and others. If you post something which is useful for your friends, you will get likes, retweets, and +1s which gives you bonus points and also helps you to spread the content.
Second, you have to build backlink from relevant content website. This is one of the safest ways to avoid Google slap, and the effectiveness has also been proved. Google now see how many backlink that your website has and how relevant the backlink is with your website.
Next, you are recommended to diversify your anchor text. Google cannot accept if you force it to rank you for specific keyword. If you target the keyword and you tell your link partners to link to you with the exact keyword, Google will suspect you. Google cannot accept the idea that all websites will link to you naturally with the exact keyphrase. Google is smart enough now to recognize suspicious activity. So you are recommended to use editorial keywords such as anchor text in more natural way. Diversity is the main key.
It is important for you to focus on quality, not quantity. Google will not hesitate to penalize your website if you have a large amount of backlinks from untrustworthy sites. You are recommended to emphasize on the quality blog post from reputable site. It will be much better than 100 posts from the low quality ones.
You also need to mix dofollow and nofollow links. Some people disregard link building chances since the links are nofollow. Since it is nofollow, it is not worth buying. It is better for you to know that PageRank is not the only important aspect. You also need relevancy, authority, and quality which they are looking for.
Penguin has turned over turned almost all of the backlink theories that have been known in SEO world. It does not only hit websites with blackhat SEO strategy, but also whitehat technique due to small mistake; the lack of anchor text variation. But do not ever give up for this storm. What we need to do is a little more intelligent way in building backlinks to our website.
Here the tips conclusion:
- Anchor text diversity
- Go more social
- Relevant website
- Focus on backlink quality
- Mix dofollow and nofollow